A graphic design studio founded by
Joanne van der Wal (10_1999)
and Annegien Schilling (10_1999).
Based in Utrecht, Rotterdam,
and occasionally Arnhem.
info@figureten.nl
@figure__10
INFO
RECENT ACTIVITY
DISCIPLINES
A graphic design studio founded by
Joanne van der Wal (10_1999)
and Annegien Schilling (10_1999).
Based in Utrecht, Rotterdam,
and occasionally Arnhem.
info@figureten.nl
@figure__10
INFO
RECENT ACTIVITY
DISCIPLINES
We designed and produced the physical wayfinding and (online) identity for this year’s ArtEZ Art & Design finals.
The design is based on the grid of the windows that house the Art & Design departments in Arnhem, namely Oude Kraan and Rietveld. Upper- and lowercase letters dictate the design system, as the fill out a part of the window frame for each letter, creating two different and site-specific fonts. One for each building. In the final design, these fonts alternate and fill out the empty spaces.
The design was applied to a variety of media, including social media posts and animations, A3 posters, physical signage, a handout, timetables, award stickers and cheques.
Design for a tiny book (1 by 1 by 1) scheduled for launch towards the moon later this year!
The book, initiated by Moon Gallery, features text and image submissions from 49 contributers from around the world, along with the statements and manifestos reflecting on the relationship between the arts and space sectors.
* Project team consisting of Anna Sitnikova, Elizaveta Glukhova, Barbara Brownie, Christopher Cokinos, Evan Lorentzen, and Radix Lucis.
The ArtEZ Alumni Index is a comprehensive digital archive showcasing the graduation work of alumni from Art & Design Arnhem. This index provides a growing database of graduation projects, featuring visual materials and supplementary information.
Users can explore graduation projects through three distinct viewing options: Grid, Gallery, and Graph. The website allows tag-based filtering, enabling users to refine their search by themes, disciplines & forms, years, and departments.
* In collaboration with Cathelijne Engelkes, webdevelopment by Janine Zielman
de verrassende ontdekking van
een oer-Hollands landschap
This 579 page book, designed for Caroline Waltman and Gloria Waltman Flore, documents a rich collection of images, drawings, and informative texts. The content revolves around a specific location; a small island with a tiny house set in a peat meadow area. The book immerses the reader in this microcosm, blending historical, visual, and anecdotal material. Our design approach focused on balancing these diverse elements, ensuring the layout flows seamlessly across the book’s expansive content while maintaining a sense of rhythm.
* Selected for The Best Dutch Book Designs 2023
We designed the book for Huigh van Donselaar’s research project on the make-ability of the Dutch landscape and the significance of peat. The publication combines historical references, current issues, and future strategies, presented in an essay supported by archival and original images, collages, infographics, and an architectural intervention. A recurring box along the outer edge of the 359 pages displays the NAP level of the content, emphasizing the relationship to the Dutch landscape. The narrow, rectangular shape of the book echoes the form of a block of peat, reinforcing the thematic connection between design and subject matter.
To celebrate the 100-year anniversary of VPRO, the Dutch broadcasting network, we were invited to create a short ident that captures their innovative spirit. Set to Here is the News by Electric Light Orchestra, the ident shows a Hollywood-style VPRO logo set in a mountainous landscape. However, the scene quickly shifts as Earth floats by in the background, revealing that this is not set on our planet. This ident reflects VPRO’s unique position in the media landscape, using unexpected perspectives to offer new ways of seeing the world through their programming.
We designed the visual identity for the exhibition A Moth in the Room, featuring work by eight researchers and designers from the Piet Zwart master MIARD. The poster, which also served as a visitor flyer, was inspired by moths, hole punchers, and peep holes. During the exhibition, visitors could collect, punch, and modify red and teal RISO-printed handouts. Each handout featured an image of the project on the front and a project description with contact information on the back, creating an interactive and customizable experience.
* Exhibition photography by Michèle Margot
We developed the overarching visual identity for the 2022 ArtEZ Art & Design Arnhem graduation shows. The project involved creating wayfinding systems, banners, merchandise, handouts, invites, and posters. Our approach focused on designing a cohesive visual language that could be applied across multiple platforms and physical spaces, unifying the various events and ensuring clear communication of the ArtEZ identity.
* In collaboration with Marianne Born, Isa Grienberger, Minji Kim, Erwin Joziasse
For the Graphic Design Arnhem 2022 graduation show, we designed the full identity, including the catalogue, website, merchandise, and wayfinding. We ensured the identity reflected the diverse range of work while maintaining a consistent visual style. The materials were designed to be both functional and visually appealing, helping guide visitors through the exhibitions while showcasing the exhibition.
* In collaboration with Xiaoyuan Goa, Michelle Schipper, Britt Schmitz, Tofe Al-Obaidi.
Over the past two years, we’ve led several iterations of the workshop Powers of Scale. In this workshop, we explore the effect of zoomed-in and zoomed-out imagery in books and print. Participants examine editorial decisions in print design and investigate the hidden relationships between images when presented together in their chosen medium, focusing on how scale influences perception and meaning.