Figure Ten

A graphic design studio founded by
Joanne van der Wal (10_1999) 
and Annegien Schilling (10_1999).
Based in Utrecht, partly Rotterdam,
and occasionally Arnhem.

info@figureten.nl
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VPRO ident

To celebrate the 100-year anniversary of VPRO, the Dutch broadcasting network, we were invited to create a short ident that captures their innovative spirit. Set to Here is the News by Electric Light Orchestra, the ident shows a Hollywood-style VPRO logo set in a mountainous landscape. However, the scene quickly shifts as Earth floats by in the background, revealing that this is not set on our planet. This ident reflects VPRO’s unique position in the media landscape, using unexpected perspectives to offer new ways of seeing the world through their programming.

10_2022